OnColor™ SenseAction™ Custom Colorants for Caps
Vibrant Color
The demand for food purity is growing among consumers – the changing beverage market requires organoleptic pre-tested masterbatches. SenseAction™ combines a dedicated raw material range with a safe production process. In a market where brand image and health awareness are key buying factors, our pre-tested masterbatches help mitigate the risk of organoleptic influences.
We have created a concept for coloring organoleptic-sensitive applications that caps producers and brand owners can rely on to create a positive experience for the consumer. The concept is based on three pillars: a dedicated raw material portfolio, an HACCP production site and a sensory test method.
Impact
- Masterbatch formulation based on dedicated raw material range
- Safe production process at internally certified production site
- Sensory test at external partner for each lot, limiting risk
- Organoleptic pre-tested masterbatches support sustainability
Resources
Marketing + Technical Info
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Video: SenseAction™ Masterbatches for Caps and Closures
SENSEACTION organoleptic pre-tested masterbatches are formulated to reduce negative organoleptic influences.